Troy West

TroyWestBioTheTeenMentorTroy WEST is the CEO of Lifestyle Financial Planning (LFP) and an avid lifestyle entrepreneur. He founded LFP on the premise that Americans are struggling to live the lifestyle they want, ultimately living a life of a “have to” instead of a “get to.”

With over 10 years in backgrounds of financial services, personal development, and social science, Troy understood why Americans are generally not happy because time, money, and passion are not aligned.Prior to 2008, West realized the financial industry was teaching principles that ultimately did not lead to a lifestyle most wanted to live. In fact, 9 out of 10 Americans are not living a better lifestyle by the age of 65 after working for 40 years! As such, Troy used his unique blend of skillsets to understand how Americans are conditioned to follow what he coins “The Retirement Myth,” the branding of retirement and influence of the economy by the government, financial institutions, and other large corporations to maximize profit off of us until we are no longer needed (generally around the age of 65).

Troy has diagnosed “The Retirement Myth” as the root of the problem Americans face, conditioned to defer time, money, and passion to hopefully live a life that statistically never happens and what is worse, is set up that way! It explains why how many people are unhappy regardless of financial status and why so many people lack savings, favorable incomes, have debt, lack financial stability, and ultimately do not enjoy spending time the way they want.

Troy is committed to his passion of reshaping ineffective, disempowering, and outdated principles that have proven to fail us for over 200 years and founded “The Lifestyle Secret,” the formula that combines time, money, and passion to constantly improve your lifestyle. The concept has three phases: 1) financial stability, 2) aligning time, money, and passion, and 3) optimizing your lifestyle. Troy’s deep understanding of how “retirement” and the economy is influenced to encourage people to survive rather than thrive and developing a concept with “lifestyle ingredients,” separates LFP from traditional financial planning.

It is very common for traditional planners and individuals to seek Troy out because they understand his message is “for the people and their objectives today” and LFP’s services are structured in a way for both immediate and constant improvement without being “sold anything.” Troy spends countless hours working one-on-one with individuals, speaking, and creating proprietary programs to change the way people use their time, money, and passion to their advantage.

Recently Troy was recognized as one of “America’s Premier Experts,” was inducted into The National Academy of Best-Selling Authors, was a Thought Leader Summit Award winner, an Expy award winner, and was inducted into The National Academy of Experts, Writer’s, and Speakers. He has also recently spoken on Hollywood Live and has offers for other nationally recognized tv shows. Troy recently co-authored The Road to Success, is about to release another co-authored book called “The Better Business Book,” and is in negotiations for a full book on The Retirement Myth. Troy has been seen on ABC, NBC, FOX, CBS, BRAVO, and A&E.

His philosophy as a lifestyle entrepreneur and consultant is that any objective can be achieved if it is clear and planned out with options congruent to one’s core values, understanding, and commitment, to newly-learned strategies. His goal is to create long-term winning relationships that educate people to first be financially secure and then consistently improve their desired way of living. Troy went through 12 years of having lapses of consciousness (epilepsy) but still managed to do things that seemed impossible given the circumstance.

In college, he graduated at the top of his class (in 3 years), was part of developing the most improved NCAA men’s basketball programs in the country, and took full semesters “while on vacation.” In one of the worst economies in US history and new to the financial industry, Troy was traveling the world and checking-off bucket list activities (while living comfortably and running his business). Today Troy and his team work to grow with their clients in a way that is practical, educational, and fun.

Troy graduated magna cum laude from San Diego State University. In his personal life, Troy enjoys traveling the world, culture, NCAA basketball, NFL football, working out, and spending time with his friends and family.

Check out Troys website here…




For consultations and speaking engagement inquiries Troy can be reached at: Toll Free 1-844-342-1735


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